The recent Google changes are a very big deal for many small business owners. This is directly from Google’s mouth, so-to-speak, and it explains what they are looking for in the sites that they rank, and maybe more importantly, don’t rank. If you count on your website to drive business into your doors you need to pay close attention to how Google sees your site, and make sure it sees it in the best light possible.
Millions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!
Maximize your online strategy & search performance
In this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:
1. Choosing the right online channel
2. Webmaster Tools
3. SEO as a long term strategy
Basics of a mobile website for small and medium businesses
If you own a small business, this series of short videos will show you how easy it can be to make your web pages mobile-friendly. The 4-part series include:
1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability
2. Bring it in: Viewports, zoom and plugins
3. Focus on the user: Tap targets, margins and font sizes
4. Set it right: Redirects and canonicals