If you are doing your own SEO and want, what I would say, is one of the best articles about the subject of the customer lifecycle, and how to do search engine optimization at each stage of the process. SEO and keyword research are not what they used to be and neither can your strategy, at least if you want to be successful. Take the time to read through this article and figure out the proper way to do keyword research in today’s environment. On the other hand if you don’t want to deal with having to learn and keep up with all of the trends what you should do is watch the video below and then call Jacksonville Website Development at 904-616-0184 to find out how we can help you succeed.
User behavior and customer purchase journeys are more complex today than they’ve ever been before.
Modern consumers especially those purchasing high-consideration or B2B products look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcher does 12 searches before they engage on a specific brand’s site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers.
How SEOs and marketers approach keyword research has to evolve, along with this consumer behavior.
In many industries people simply search, click, and transact. In some verticals, though, user search patterns have grown more complex they look for:
This is a model of SEO that is dramatically more complex than simply aiming to rank number one for a bunch of commercial keywords. It seeks to model a customer decision journey, optimize appropriately, give the right person the right message at the right time, and win the competitive battle before it even occurs.