It’s no secret that marketers are relying on social media as a significant part of their marketing strategy.
In fact, according to Social Media Examiner, an astounding 92% of marketers have indicated that social media is important for their business in 2014.
That was up from 86% of marketers during the same study conducted in 2013.
So how are big brands making the most of social media?
We’re going to answer that question by exploring a number of case studies showing how brands identify buyer personas, create unique social media campaigns, and handle customer service issues.
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According to the Buyer Persona Manifesto, a buyer persona is “an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell”. In other words, they are your ideal customer.
Why do we need to understand these personas? There are several reasons why clearly defined online buyer personas are important for brands: