Why Good Unique Content Needs to Die – Whiteboard Friday | Jacksonville Website Development

We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get there. For reference, […]

Keyword Research for the Modern Customer Journey | Jacksonville Website Development

If you are doing your own SEO and want, what I would say, is one of the best articles about the subject of the customer lifecycle, and how to do search engine optimization at each stage of the process.  SEO and keyword research are not what they used to be and neither can your strategy, […]

How to Write Copy for Search Engines | Jacksonville Website Development

“Write for people, not search engines” has become the new holy mantra of SEO copywriting. It disgusts me. I can only find one article where I ever used the phrase “write for people”. That was in my 2008 “20 More Hard Core SEO Tips” article. In my very first tip I suggested you create a […]