Another great articles from Search Engine Land showing some of the different factors that go into ranking your site. This is only a portion of the puzzle because Google says there are over 200 factors that go into their ranking algorithm. This list gives you a great starting point to show what you should be concentrating on for your own site.
The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table.
Our goal with the Periodic Table Of SEOis to help publishersfocus on the fundamentals needed to achieve success withsearch engine optimization. This means it’s notabout trying to list all200 Google ranking factorsor detail Google’s10,000 subfactors. Its not about trying to advise if keywords you want to rank for should go at the beginning of an HTML title tag or the end. Its not about whether or not Facebook Likes are counted for ranking boosts.
Instead, the table is designed to broadly guidethosenew to or experienced withSEO into general areas of importance. Title tags are generally important. Think about making sure they’re descriptive. Social sharingis often generally seen as good for SEO. Aim for social shares, without worrying about the specific network.
If you want to understand more about the philosophy of the table, readour posts from when the table debuted in 2011 and when it was updatedin 2013.
There are two majorclasses of factors:
Within these two classes are seven categories of factors, which are:
Overall, there are37 individual factors, which range from making use of descriptive HTML title tags to whether a site has success with visitor engagement. Here’s a close-up of the table, focusing on just the factors:
Each factor has a two letter symbol.The first letter represents the category the factor is part of, such as A for Architecture. The second letter represents the element itself, such as m for Mobile, giving Am its symbol.